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Navigating Today's Chaos with a Smile
Ah, 2024. The year where the only certainty is uncertainty itself. If you're a business owner, you've probably felt like you're trying to...
Maya Isharani
4 min read


15 Interview Questions to Remove the Guesswork from Hiring
Some of us reading this blog post have "Recruitment" in our job descriptions. Many of us don't, but do it anyway. Either way, ignoring...
Maya Isharani
5 min read


Breaking Taboos: 3 Business Practices Owners Dismiss, But Shouldn't
Challenging norms and exploring unconventional strategies is both scary and crucial for business longevity. As the saying goes, "What got...
Maya Isharani
5 min read


SEO vs. PPC: Choosing the Right Marketing Strategy for Your Business
In today's digital marketing landscape, two acronyms reign supreme: SEO and PPC. But what exactly are they, and which one should your...
Maya Isharani
3 min read


From Firefighting to Future-Proofing: A Guide For Leaders
Let's talk shop. You know the drill – hustling day in, day out, wearing every hat from CEO to janitor. It's the classic entrepreneur...
Maya Isharani
2 min read


Rethinking Marketing: Why Traditional Methods Don't Cut It Anymore
In the ever-evolving landscape of marketing, it's time to challenge some of the most popular suggestions that have been ingrained in our...
Maya Isharani
2 min read
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